Jisoo, who is well-known for her toned figure and chic fashion, was appointed Dior’s worldwide ambassador in 2021. As the face of Dior and a model, her collaboration with the brand was historic, drawing in millions of celebrities worldwide who appreciate her beauty and sense of style. In addition to supporting Jisoo in her fashion ads, Dior also works with other high-end brands, like Dior and Levi’s, to create a fully formal partnership.

Given BLACKPINK’s widespread material success, the Dior and Jisoo connection has grown to be one of the most prosperous celebrity alliances. We also demonstrate how you might assist Dior in updating its assortment and growing it among its competitors, particularly in Asia.

The occasion took an unexpected turn when the footage was leaked.

The controversy erupted when an anonymous source leaked footage from a lavish party hosted by Diddy, which showed Jisoo completely immersed among top celebrities in what appeared to be a daring environment. Known for hosting lavish and extravagant events, Diddy’s parties are often associated with extravagance and hedonism. The leaked footage appears to show guests engaging in activities that may not entirely fit Dior’s refined image and the brand’s classic style.

Although the video was not released by Jisoo or Dior, her role has sparked much speculation among the public, with celebrities and critics debating whether Jisoo’s appearance at the party was a decision by Dior to join the trend.

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Many women have taken to social media, expressing disappointment and heartbreak over Dior’s decision. Some have pointed out that Jisoo’s attitude in the high-profile position is too common and normal, arguing that she has the right to claim her private life as an individual choice for her brothers. Others have speculated that the fashion house may have evolved, given that other luxury brands have compared it to British brands in the past.

However, the industry’s experiences suggest that Dior’s decision may be based on its corporate image, which emphasises elegance, class and timeless sophistication. According to those close to the subject, Dior could have received a negative reaction from its conservative clientele if its ambassadors’ video was a message that did not align with the brand’s values.

What’s next for Jisoo?

Jisoo has also posted an official stats report on the situation, and BLACKPINK’s hashtag also appeared on social media. The idol’s faps, which include “Blipks,” have various optional campaigns and support from fans, with hashtags like #StapdWithJisoo following on social media.

As for Dior, the brand could face a negative reaction from Jisoo’s fans, who could consider the decision too harsh. However, Dior is likely to maintain its position and clarify its stance regarding future brand alliances.

Final condolences

The split between Dior and Jisoo is a testament to the complexity surrounding celebrity partnerships in today’s digital age. As social media tends to blur the lines between Brits’ private and public lives, the networks are extremely cautious about who represents them. Whether this decision affects Jisoo’s life or Dior’s reputation seems to indicate that it will, but one thing is certain: this high-profile split has high-profile celebrities and the fashion world is in turmoil.

For now, women can only wait for an official statement from Jisoo or Dior to shed light on the real reason behind this surprising decision. Until then, the video and its impact on one of fashion’s most collaborative partnerships remains a hot topic of discussion.